The Call to Action Module
It's easy to confuse the call to action module with the callout module.
The call to action module does NOT have an icon or image setting. A call to action is often a long narrow colored box. The box usually contains a big bold button and some supporting text. The supporting text clearly states what the user gets if they click the button.
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DIY Call to Action
I made this call to action from several different modules. I used...

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